Influencity vs Traackr: a side by side comparison
Compare Influencity and Traackr across creator discovery, campaign workflows, pricing, and customer feedback. Explore Heylist as a third option.
Updated
Oct 2026
Why choose Influencity
Nano through macro; suitable for teams prioritizing public index; no opt-in paid talent marketplace established and influencer campaign, benchmark and audience reports.
Why choose Traackr
Micro through celebrity, enterprise portfolios; suitable for teams prioritizing searchable creator index and campaigns, not core marketplace and market benchmarks, kpis, roi and pe
Why choose Heylist
Documented automation depth
Documentation-based editorial score across 10 workflows. Undocumented automation does not mean absence.
Influencity
75%
Traackr
70%
Heylist
57%
Comparison at a glance
Compare creator discovery, campaign execution, measurement, and integrations side by side.
Feature
Influencity
Traackr
Heylist
Focused creator tiers
Nano through macro
Micro through celebrity, enterprise portfolios
Very concise. Max 60 characters.
Data Source
Public demographic estimates with authorized data where connected
Social signals plus connected creator and campaign intelligence
Social platform's API
Marketplace
Public index; no opt-in paid talent marketplace established
Searchable creator index and campaigns, not core marketplace
Very concise. Max 60 characters.
AI Search & Matching
AI-assisted creator search and advanced audience filters
Abigail AI ranks brief-to-shortlist creator matches
Very concise. Max 60 characters.
Community Builder
Influencer CRM and recruiting pipelines
Creator portfolio and global relationship management
Very concise. Max 60 characters.
Brief Builder
Campaign planning workflows; AI writing not confirmed
AI-assisted planning from brief into shortlists
Very concise. Max 60 characters.
Brief Sharing
Campaign proposals and report sharing
Campaign planning and creator coordination
Very concise. Max 60 characters.
Additional capability
Not verified
Not verified
Very concise. Max 60 characters.
Performance Forecast
Not publicly confirmed for selected offer
Not publicly confirmed for selected offer
Very concise. Max 60 characters.
Content Monitoring
Campaign post and stories tracking within supported networks
Automated campaign and creator post monitoring
Very concise. Max 60 characters.
Creator Payment
Creator payouts across multiple currencies; verify selected plan
Creator payout solutions; confirm package
Very concise. Max 60 characters.
Reporting & Insights
Influencer campaign, benchmark and audience reports
Market benchmarks, KPIs, ROI and performance
Very concise. Max 60 characters.
Social Sentiment Analysis
Audience affinities; full social sentiment unclear
Content/competitive intelligence; plan-dependent
Very concise. Max 60 characters.
In-App Messaging
Contact discovery and creator communications
Campaign outreach and creator relationship workflows
Very concise. Max 60 characters.
Creator CRM
Creator lists, notes, campaign relations
Global influencer CRM and talent segmentation
Very concise. Max 60 characters.
Curated Creator Lists
Saved creators and agency proposals
AI-ranked lists and discovery shortlists
Very concise. Max 60 characters.
E-Comm Integration
Commerce integrations depend on separate module
Performance commerce integrations dependent on offer
Very concise. Max 60 characters.
Campaign types support
See which platforms support paid collaborations, gifting, UGC, and ongoing creator programs.
Campaign type
Influencity
Traackr
Heylist
Paid Posting
Not publicly confirmed for selected offer
Not publicly confirmed for selected offer
Very concise. Max 60 characters.
Gift Seeding
Gifting coordination via campaigns; fulfillment unclear
Campaign logistics/support dependent on contract
Very concise. Max 60 characters.
UGC Content Approval Flow
Not publicly confirmed for selected offer
Creator workflows and campaign approvals
Very concise. Max 60 characters.
Creator Journey & Program
Not publicly confirmed for selected offer
Multi-market always-on creator relationships
Very concise. Max 60 characters.
Clipping
Not publicly confirmed for selected offer
Not publicly confirmed for selected offer
Very concise. Max 60 characters.
Pricing comparison
Compare pricing models and plan limits, including the costs and commitments that affect your team.
Feature
Influencity
Traackr
Heylist
Starting price
≈CA$280/mo (original US$198/mo)
Custom enterprise quote
Very concise. Max 60 characters.
Creator analyses per month
Not publicly disclosed
Not publicly disclosed
Very concise. Max 60 characters.
Creator contact unlocks
Not publicly disclosed
Not publicly disclosed
Very concise. Max 60 characters.
CRM capacity
Not publicly disclosed
Not publicly disclosed
Unlimited
What customers say
Explore customer feedback on usability, support, and campaign workflows, with links to original sources.
About Influencity
1. Faraz B. (G2, Jul 2026): values granular audience quality; missing undeclared brand collaborations are a gap. | 2. Sofía W. (G2, Oct 2026): intuitive discovery and campaign organization; wants connected private post data. | 3. Victor M. (G2, Sep 2026): likes tracking/support; asks for better charts and PDF exports.
About Traackr
1. G2 synthesis (2026): users highlight influencer management and audience analysis. | 2. G2 synthesis (2026): campaign benchmarking and measurement are valued by brands. | 3. G2 synthesis (2026): slow load times, data freshness and manual checks recur as complaints.
About Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How does creator dicovery works?
Understand how each platform helps you find, evaluate, and shortlist creators for your campaigns.
Influencity
Influencity uses public demographic estimates with authorized data where connected. Its acquisition/discovery model is public index; no opt-in paid talent marketplace established. Search and qualification: AI-assisted creator search and advanced audience filters. Profile visibility and audience metrics depend on the data source, location, and plan. An indexed creator profile does not by itself me
Traackr
Traackr uses social signals plus connected creator and campaign intelligence. Its acquisition/discovery model is searchable creator index and campaigns, not core marketplace. Search and qualification: Abigail AI ranks brief-to-shortlist creator matches. Profile visibility and audience metrics depend on the data source, location, and plan. An indexed creator profile does not by itself mean the cre
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How does creator management works?
Compare the tools for creator outreach, onboarding, communication, relationships, and payments.
Influencity
Campaign workflow: Campaign planning workflows; AI writing not confirmed. Relationship management: Creator lists, notes, campaign relations. Communications: Contact discovery and creator communications. Creator compensation: Creator payouts across multiple currencies; verify selected plan. Review the selected tier for transaction fees, managed assistance, creator account setup and approval contro
Traackr
Campaign workflow: AI-assisted planning from brief into shortlists. Relationship management: Global influencer CRM and talent segmentation. Communications: Campaign outreach and creator relationship workflows. Creator compensation: Creator payout solutions; confirm package. Review the selected tier for transaction fees, managed assistance, creator account setup and approval controls.
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How does monitoring and tracking works?
See how each platform collects campaign content, tracks performance, and turns results into reports.
Influencity
Measurement: Campaign post and stories tracking within supported networks. Reporting: Influencer campaign, benchmark and audience reports. Supported scope: Instagram, TikTok and YouTube discovery; monitoring varies by network/API. Public metrics, authenticated insights and attribution are not interchangeable. Reconcile available formats, attribution rules and data refresh with the contract before
Traackr
Measurement: Automated campaign and creator post monitoring. Reporting: Market benchmarks, KPIs, ROI and performance. Supported scope: Instagram, TikTok, YouTube and other coverage subject to region/network. Public metrics, authenticated insights and attribution are not interchangeable. Reconcile available formats, attribution rules and data refresh with the contract before comparing coverage.
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How well does the workflow support multiple clients or large campaigns?
Compare the workflows for managing multiple brands, client accounts, and campaigns with many creators.
Influencity
Influencity delivers a modular saas subscription model. Monthly $198 USD or annual $1,900 USD (≈$158 USD/mo). Teams should validate creator caps, workspace/seat limits, contact and analytics quotas, payout/usage fees, and support. Agency/enterprise support should not be assumed to be included with entry-level access.
Traackr
Traackr delivers a enterprise subscription model. Request custom proposal. Teams should validate creator caps, workspace/seat limits, contact and analytics quotas, payout/usage fees, and support. Agency/enterprise support should not be assumed to be included with entry-level access.
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
