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Posting Campaigns are Heylist’s structured campaign type designed for brands that want creators to produce and publish content directly on their own social media channels.

With this campaign format, brands define the platforms, required content types, and posting dates in advance. Creators receive a detailed brief, can accept or decline participation, and publish content on their profiles according to the established timeline.

This campaign type balances brand control and creator autonomy, while offering optional tools such as flexible post formats, content approval workflows, payments, and affiliate integrations.

Let’s explore how Posting Campaigns work and how they help structure high-performing influencer collaborations.

Defined platforms, formats, and posting dates

What it does
Posting Campaigns allow brands to select:

• The platform or platforms (Instagram, TikTok, YouTube, etc.)
• The required content type and format (post, reel, story, video, etc.)
• Clear publishing dates and campaign duration

Creators are expected to produce content and publish it on their own social channels.

Why it matters
This structure ensures alignment between brand objectives and creator execution. Deliverables are clearly defined from the start, reducing ambiguity and improving campaign organization.

How to use it
When creating a campaign, choose the Posting type and configure platforms, formats, and timeline directly within the campaign brief.

Flex Types: performance-driven content flexibility

What it does
Flex Types allow brands to give creators flexibility in choosing their best-performing format from a predefined selection.

Instead of enforcing a single format, creators can select from approved options based on what performs best on their profile.

Why it matters
Creators understand their audience better than anyone. Giving them controlled flexibility can improve engagement and overall campaign performance while maintaining brand guidelines.

How to use it
Enable Flex Types during campaign setup and define the acceptable post formats creators can choose from.

Flexible creator payments

What it does
Posting Campaigns can include optional creator payments.

Brands can:

• Set a single fixed payment amount for all creators
• Define individual payment values per creator

Why it matters
Integrated payment configuration simplifies compensation management and ensures transparency across collaborations.

How to use it
Activate the payment option during campaign setup and assign compensation either globally or per creator.

Content approval before publication

What it does
When enabled, creators must submit their content for review before publishing it.

Brands can:

• Approve the content
• Request modifications
• Ensure compliance with brand guidelines

Why it matters
This feature adds an extra layer of brand safety, especially for regulated industries or highly curated brand messaging.

How to use it
Activate the Content Approval option when configuring the campaign.

Affiliate links and eCommerce integrations

What it does
Posting Campaigns can include affiliate links that redirect audiences into a conversion funnel.

These links can be integrated with:

• eCommerce platforms
• Affiliate tracking systems

Why it matters
This enables performance tracking beyond engagement metrics and supports conversion-driven influencer marketing strategies.

How to use it
Enable affiliate links during campaign creation and connect them to your preferred tracking or commerce tools.

Why it matters

Posting Campaigns provide a structured yet flexible framework for influencer collaborations. Brands define the rules and expectations, while creators retain creative control within defined boundaries.

By combining defined deliverables, optional approvals, payments, and affiliate tracking, this campaign type supports both awareness-driven and performance-focused influencer strategies.