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We’re excited to introduce Sentiment Analysis, a groundbreaking new feature powered by artificial intelligence that gives you an instant understanding of what people are saying—and feeling—about your brand, products, and campaigns. This tool reads thousands of campaign comments across social platforms to identify overall sentiment and 5 key conversation themes. Think of it as your AI-powered marketing compass: it filters out the noise and delivers clarity, so you can take action with confidence.

Whether you’re looking to refine messaging, iterate product positioning, or understand why a campaign resonated (or didn’t), Sentiment Analysis helps you stay closer to the market than ever before.

All your audience feedback, decoded at scale

Until now, measuring sentiment meant combing through comments manually, running slow surveys, or relying on anecdotal feedback. Not anymore. Our AI scans all the top-level comments from your campaign’s posts to deliver a real-time emotional snapshot of how people feel—eliminating bias and saving hours of work.

• Is your product loved or misunderstood?
• Does the campaign spark excitement or confusion?
• What stands out most to your audience?

With Sentiment Analysis, you’ll know instantly.

5 key themes, surfaced automatically

Beyond emotional tone, the AI identifies the top 5 recurring themes discussed in the comments. These are the specific topics people are repeatedly mentioning—such as “sustainability,” “packaging,” “price,” or “ease of use.”

This insight helps you understand not just how people feel, but why they feel that way. It’s like running a real-time focus group—with responses straight from your current and future customers.

Insights that guide marketing strategy, not just reports

‍Sentiment Analysis is built to empower brand and marketing teams to take clear, immediate action:

• Refine messaging based on what resonates
• Improve product-market fit with customer-driven feedback
• Tailor future briefs to address audience expectations
• Adjust influencer content in real time based on sentiment signals

By focusing on firsthand, top-level comments, our AI captures the most honest, instinctive opinions—cutting through performative replies or influencer-led narratives.

Now available on every campaign—past and present

Sentiment Analysis is now live on the Results Dashboard for every workspace and campaign—including those already completed. That means you can retroactively uncover what your audience really thought about past campaigns, and use that knowledge to optimize the ones ahead.

Why it matters

‍Influencer marketing is evolving rapidly. As brands push for greater transparency, insight-led decision-making, and more accountable creator campaigns, Heylist is helping lead the charge.

Clients already tell us:

“Your reporting is the best we’ve seen. Clear, insightful, and perfectly digestible. It’s exactly what our board has been craving.”

“Condensed, rich in insights, easy to understand, yet very strategic. Far superior to the dry Excel sheets provided by (🤫).”

“With (🤫), we had to go through many, many back-and-forths to achieve the same level of clarity that Heylist delivers effortlessly.”

“Heylist bridges the gap between 80-page decks that are impossible to follow and Excel sheets that say nothing.”

This is more than a reporting feature. It’s your direct line to consumer perception, streamlined, real-time, and ready to drive smarter decisions.

Explore Sentiment Analysis now in your Results Dashboard. Available across all campaigns—old and new—so you can act on insights that truly reflect your audience.

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