October 1, 2025

Release

Brand teams

AI Search is here

The fastest and smartest way to find creators. You’ll wish this worked for everything.

Find the right creators instantly—then explore their content in a whole new way

Heylist’s new AI Search paired with a redesigned creator card experience helps you discover and evaluate the perfect creators faster than ever—with a beautiful, scroll-stopping interface that puts real content in focus.

Your smartest search just got its most intuitive upgrade yet

We’re excited to introduce AI Search, our most advanced discovery tool yet—built to help brands find highly relevant creators using plain, natural language. But that’s not all: we’ve also completely redesigned the creator card UI to elevate the way you browse, evaluate, and shortlist creators.

This duo creates a seamless, intelligent, and visually-rich discovery flow—where search doesn’t feel like work, and content speaks louder than filters.

AI Search: Find exactly who you're looking for

No more toggling filters, no more keyword guesswork. Just type what you want in your own words—like:

  • “Gen Z eco-conscious skincare lovers in LA”
  • “Latina moms sharing bilingual content”
  • “Curly-haired Midwest creators who post GRWMs”

…and Heylist instantly returns creator matches based on real content analysis, not just tags or bios.
AI Search understands visuals, captions, and audience signals to surface creators that align with your campaign’s voice, values, and vibe.

  • Natural language input
  • Visual and demographic analysis
  • Faster, more relevant matches

A brand new creator card that puts content first

Once you’ve found creators, the discovery experience gets even better. Our new creator card UI is a complete rethinking of how you engage with creators—designed to make content king.

What’s new:

  • Content-forward layout: Preview creator content in a stunning horizontal carousel.
  • Video support: Watch Reels and TikToks directly inside the card.
  • Quick actions: Instantly add creators to your invite or waitlist without leaving the view.
  • All-in-one snapshot: Audience data, past campaign insights, and content all in one place.

Problem: Traditional profiles force you to switch tabs or scroll endlessly to see content.
Solution: Our carousel design brings the content to you, right where decisions happen.
Benefit: Evaluate creators faster—with more confidence and fewer clicks.

How to get started

  1. Head to your campaign’s Creator Search tab.
  2. Use AI Search to describe your ideal creator—just type naturally.
  3. Scroll through your matches using the new creator card design.
  4. Watch their video content, swipe through posts, and add them to your invite list or waitlist—all in one click.

Why this update matters

Campaign success starts with the right creators. With AI Search and the content-first creator card, we’ve removed the friction from discovery—so you can move from search to shortlist with clarity and speed.

This update is part of our ongoing mission to give brands and agencies tools that combine authenticity, efficiency, and creative freedom—and give creators the visibility they deserve.

Try AI Search and explore the new creator card now

Head to your Heylist dashboard and experience discovery like never before. As always, your feedback shapes what we build next—let us know what you think!

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