October 31, 2025
Release
Brand teams
Handpicked, data-ranked creators grouped by region and topic, built to reduce discovery friction
Starting this August, Heylist is rolling out one of its most requested features: Curated Lists, a series of data-ranked, handpicked creator sets organized by region, topic, and tier.
From "Top Views Micro" in Ontario to "Gems from the Rockies," these lists are built to help brands, agencies, and buyers move faster when identifying the right creators in niche and regional markets. No spreadsheets. No guesswork. Just verified performers, ready to browse.
The creator space is massive, fragmented, and increasingly hard to navigate. Traditional discovery tools focus on keyword search or clunky filters giving you more noise than signal.
They introduce a new way to surface, group, and explore creators in meaningful, dynamic contexts, from regional hotbeds to rising niches and high-performing engagement tiers. Think of them as Spotify playlists, but for creators: intentionally organized, data-driven, and refreshingly browseable.
It’s not about smarter search. It’s about creative discovery. A way for brands to get inspired, spot breakout talent early, and connect with communities that matter.
Each list blends performance signals (like engagement rate and momentum) with editorial logic (region, vertical, vibe) to serve up ready-to-go groups of creators that are relevant, timely, and campaign-worthy.
This isn’t another filter. It’s a new lens. One that brings joy, utility, and inspiration back to the process of finding creators.
Each list is ranked by viewership, engagement, and performance velocity. Updates are made regularly to reflect live platform data and seasonal momentum.
Easily zoom into a region with lists like:
Sort by niche verticals and audience affinity:
From nano to breakout stars, you’ll find lists like:
Our customers kept asking, ‘Who’s up-and-coming in my market?’ or ‘Who are the nano creators crushing it in food?’ So we built Curated Lists to answer those questions instantly with real data, not just gut feel
Heylist Curated Lists aren’t just another way to browse talent. They’re discovery accelerators. Use them to:
And because every creator is pre-vetted via Heylist’s campaign and platform data, you get quality, not just quantity.
Curated Lists will be available to all Heylist clients starting August 2025. New regions and categories will be added monthly based on client feedback and platform trends.
Later this year, Heylist also plans to release exporting, saving, and collaboration tools making it easier for teams to turn discovery into action.
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