Heylist is rolling out a powerful new discovery feature this August: Curated Lists — a series of data-ranked, handpicked creator lists grouped by topic and region. From “Top Views Micro” in Ontario to “Gems from the Rockies,” these lists help brands, agencies, and buyers discover high-performing creators with pinpoint precision.

A smarter way to find standout creators

Finding the right creators is still one of the biggest friction points in influencer marketing. Whether it’s sourcing fresh talent, identifying niche micro-creators, or understanding who's performing in Quebec’s beauty scene — discovery is time-consuming and often overwhelming.

That’s what Heylist’s new Curated Lists aim to solve.
Each list is powered by a mix of performance data (views, engagement rate, follower tier) and contextual relevance (location, industry vertical, and campaign performance). The result: ready-to-browse creator sets that save hours and reduce guesswork.

Key features include:

Data-backed rankings

Each list highlights creators who are already winning — ranked by viewership, engagement, and platform momentum. Lists are updated regularly to reflect live trends.

Region-specific segmentation

Drill down into regional markets with curated sets like:

• Top Views Quebec
• Ontario Gems
• Gems from the Rockies
• Top ER US

Category-specific lists

Explore creators based on niche verticals and community relevance, such as:

• Beauty & Care (Canada, US, Quebec, Ontario)
• Mothers (US, Quebec, Canada, Ontario)
• Food & Drinks (Quebec, Canada, US, Ontario)
• Fashion (US, Ontario, Quebec, Canada)

Creator tiers from Nano to Top ER

From nano to micro to breakout stars, discover creators ranked by:

• Top Engagement Nano / Micro
• Top Views (Micro/Nano)
• Top ER (Engagement Rate)

"Our customers kept asking, 'Who’s up-and-coming in my market?' or 'Who are the nano creators crushing it in food?'. So we built Curated Lists to answer those questions instantly — with real data, not just gut feel."

Built for brands, powered by insights

These lists aren’t just collections — they’re discovery accelerators. Perfect for:

• Brief building & shortlisting
• Identifying high-potential collaborators
• Benchmarking competitors’ partners
• Filling creator pipelines for regional rollouts

Plus, because these creators are pre-vetted through Heylist’s campaign and platform data, you’re getting quality, not just quantity.

What’s next

Heylist Curated Lists will be available to all Heylist clients beginning August 2025, with new categories and regions added monthly based on usage and feedback. The company also plans to introduce exporting, saving, and collaboration features later this year to make the list workflow even more seamless.

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