We’re excited to launch the Heylist Brief Assistant GPT, a powerful new tool available now in the ChatGPT GPT Store under the Productivity category. Built from thousands of campaign learnings and industry insights, this assistant helps you analyze, improve, or build creator briefs that drive aligned content and better performance. Whether you're crafting from scratch or refining a draft, the Brief Assistant ensures every campaign brief is clear, inspiring, and easy to act on—for both creators and your team.

From optimizing tone and messaging to verifying structure and legality, it’s your AI-powered strategist for the briefing process.

AI-powered strategy for the creative process

Clarify the “Why”

Many briefs fall flat by trying to do too much—or saying too little. This assistant ensures each campaign starts with a single, focused objective. Whether the goal is awareness, conversion, or engagement, you’ll be guided to express it in outcome-driven language that creators understand and act on.

Why it matters: Clear objectives lead to clear results.

Ensure all essentials are in place

‍The Brief Assistant structures your campaign around the must-haves:

• Campaign period
• Content deliverables (without mixing in product value)
• Product description and offer value
• Brand mentions and hashtags
• Creative direction and tone
• Legal/safety notes

It also enforces Heylist’s golden rule: pricing and product value go in the product description—never in deliverables.

🌟 Why it matters: Structured, mistake-free briefs reduce friction and back-and-forth with creators.

Simplify and sharpen your messaging

‍Briefs shouldn’t feel like rulebooks. This GPT filters out clutter, jargon, and over-explaining, helping you turn your brand’s intent into simple, motivating language. You’ll also receive suggestions to make your briefs feel more human and less rigid.

🌟 Why it matters: Clarity boosts understanding and creative output.

Inspire creators, don’t instruct them

‍Your campaign brief should light a spark—not put up guardrails. The Brief Assistant helps you describe the vibe, not dictate execution. It guides you to provide tone and storytelling cues while leaving room for creators to bring their voice and audience intuition.

🌟 Why it matters: Empowered creators deliver more authentic, high-performing content.

Built-in rating system for feedback

‍Ask the assistant to “Rate my brief” and receive:

• A score out of 10 for clarity, simplicity, inspiration, and creator respect
• Actionable feedback and a short improvement plan
• Optional image review to assess visual clarity and alignment

🌟 Why it matters: Continuous improvement leads to stronger briefs—and stronger results.

Your 1-page brief, ready in minutes

‍When you say “Write my brief,” the assistant walks you through:

• Brand and product details
• Campaign timing
• Content direction and creative ideas
• Legal, hashtags, and brand handles
• Do’s and don’ts

You’ll get a polished, structured one-pager that’s campaign-ready and creator-friendly.

🌟 Why it matters: You save time, reduce errors, and start smarter.

Why it matters

Influencer marketing is more competitive than ever—with global ad spend projected to reach $56.3 billion by 2029. And yet, poor briefs still slow down or sabotage great campaigns. The Heylist Brief Assistant ensures every campaign starts strong, with aligned expectations, creator clarity, and content that converts.

It’s like having a brand strategist and campaign coach—on demand, 24/7.

Try it now

Search for “Heylist Brief Assistant” in the GPT Store under Productivity, or access it directly in ChatGPT Pro.

Craft better briefs. Build better campaigns. Win more with creators.

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