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With UGC Campaigns, creators produce high-quality content that you can use anywhere: social media, websites, email marketing, paid ads, landing pages, and more. You manage creator payments with full flexibility, define licensing and rights directly within the platform, and ensure every piece of content is approved before it goes live, thanks to our next-generation UGC content approval module.

This update is designed for marketing teams and agencies that want to scale content production while maintaining brand consistency, budget control, rights management, and performance visibility.

All your UGC content, ready to use anywhere

The challenge:
Brands often struggle to produce enough authentic content for ads, product pages, and social media. Traditional influencer campaigns focus on reach, but they do not always provide reusable assets for long-term performance marketing.

The solution:
UGC Campaigns enable creators to produce content specifically designed for reuse. Every asset delivered can be repurposed across:

• Paid social ads
• Organic social posts
• Website product pages
• Email marketing campaigns
• Landing pages
• Performance marketing creatives

You can also define content licensing and usage rights directly inside the platform when setting up your campaign.

The benefit:
You transform creator collaborations into a scalable content engine. Instead of one post, you gain versatile assets that drive performance across your entire marketing funnel, with clear rights management from day one.

Flexible creator payments, tailored to your strategy

The challenge:
Managing creator compensation at scale can quickly become complex. Some campaigns require standardized payments, while others demand customized rates based on profile, audience, or deliverables.

The solution:
UGC Campaigns include built-in creator payments with two flexible options:

• Set a single payment amount applicable to every creator in the campaign
• Define individual payment values per creator for tailored collaborations

The benefit:
You maintain full budget control while adapting your compensation strategy to campaign objectives, creator tiers, and performance expectations.

Content licensing and rights, managed inside Heylist

The challenge:
Content usage rights are often negotiated manually, tracked in spreadsheets, or managed outside influencer platforms. This creates legal uncertainty and operational friction.

The solution:
With UGC Campaigns, content licensing and rights to purchased content are available as an option and managed directly inside the platform. You can:

• Define usage scope during campaign setup
• Clarify where and how the content can be used
• Align expectations with creators before production begins

The benefit:
You reduce legal ambiguity, streamline internal approvals, and ensure your team knows exactly how each asset can be activated across channels.

Mandatory content approval before publication

The challenge:
Brand safety and message consistency are critical. Without a structured approval process, teams risk off-brand messaging or compliance issues.

The solution:
UGC Campaigns include mandatory Content Approval. Creators must submit their content for review before publication. Your team can:

• Review each asset
• Request edits
• Approve or reject content
• Ensure alignment with brand guidelines

This feature is powered by our next-generation UGC Content Approval module.

The benefit:
You gain full control over brand representation while maintaining a smooth collaboration workflow. No surprises. No misaligned messaging. Just high-quality, approved content ready to perform.

Why it matters

The creator economy is evolving rapidly. Brands that win are those that treat creator content as performance-driven marketing assets, not just one-off collaborations.

UGC Campaigns help you move from transactional influencer posts to structured, scalable, and reusable content partnerships. You gain efficiency, consistency, clear usage rights, and stronger ROI across every channel.