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We’re excited to introduce Creator Journey, a new way to design influencer campaigns around the real customer journey instead of isolated activations. Rather than launching one-off collaborations, Creator Journey allows brands to build a structured sequence of campaigns that creators progress through automatically over time.

Once a creator joins the first campaign in a journey, they are enrolled in the full experience. Each subsequent step unlocks automatically based on relative timing, ensuring every creator follows the same golden path, regardless of when they join. This makes it easy to onboard new creators continuously while maintaining a consistent narrative, posting rhythm, and performance framework.

Our data shows that creators who repeatedly feature a product or brand drive significantly higher conversion than those who post once. Creator Journey is built to reflect this insight, helping brands simulate their ideal customer journey and maximize long-term impact across awareness, consideration, and conversion.

All your campaigns aligned with the customer journey

Traditional influencer campaigns often stop at a single post. Creator Journey solves this by letting you design a multi-step sequence of campaigns that mirrors how customers actually discover, test, and adopt a product.

Each journey is made of individual steps, where each step is a campaign with its own brief, deliverables, and tracking. Creators move from one step to the next automatically once they complete the previous one. This creates a seamless experience for both brands and creators, without manual follow-ups or re-invitations.

Because all steps belong to the same journey, results are regrouped and easy to analyze, giving you a clear view of how performance evolves over time.

How to onboard creators at any time with relative timelines

One of the biggest challenges in long-term influencer programs is onboarding creators at different moments. Creator Journey is built around relative campaign dates, not fixed calendars.

Each step starts based on the creator’s onboarding date, not the campaign launch date. This means:

• A creator who joins today starts at step one
• A creator who joined earlier may already be on step two or three
• Everyone follows the same structure, just on their own timeline

For example, if step one lasts 30 days and a creator joins on day one, they complete that step before moving forward. If you onboard new creators 45 days later, earlier creators are already progressing to the next step, while new ones begin at the start of the journey. This flexibility allows continuous recruitment without breaking campaign logic.

Understand what type of content works best over time

Creator Journey makes it easy to analyze performance by journey step. Content is automatically regrouped based on where it sits in the journey, such as discovery, routine building, or conversion-focused storytelling.

This allows you to:

• Compare engagement between early and late-stage content
• Identify which formats perform best at each step
• Understand how repetition impacts conversion and trust

Instead of looking at posts in isolation, you gain a timeline-based view of content performance that reflects real audience behavior.

Automated monitoring, shipping, and affiliate distribution

Managing logistics across multiple campaigns can be time-consuming. Creator Journey automates key operational tasks to reduce manual work.

Each step can include:

• Automated content monitoring based on relative posting dates
• Automated product shipping aligned with the creator’s progression
• Automated distribution of affiliate codes or tracking links

This ensures creators receive the right assets at the right time, while brands maintain consistency and control across the entire journey.

Always-on journeys with unlimited steps

Creator Journey is designed for scale and flexibility. You can build:

• An unlimited number of steps
• Continuous cycles that repeat over time
• Journeys that evolve as your strategy grows

Whether you want a short onboarding sequence or a long-term ambassador-style program, Creator Journey adapts to your needs without technical constraints.

Why it matters

Influencer marketing performs best when it mirrors how people build trust. Repeated exposure, evolving storytelling, and long-term relationships consistently outperform one-off posts.

Creator Journey gives brands the structure to operationalize this insight. By simulating your customer journey through sequenced influencer campaigns, you can drive stronger engagement, higher conversion, and more meaningful creator partnerships, all while reducing manual management.

Start building your first Creator Journey today and turn one-off influencer activations into a scalable, conversion-driven customer journey. Explore the feature and let us know how it transforms your campaigns.