Influencity vs Sprout Social: a side by side comparison
Compare Influencity and Sprout Social across creator discovery, campaign workflows, pricing, and customer feedback. Explore Heylist as a third option.
Updated
Oct 2026
Why choose Influencity
Nano through macro; suitable for teams prioritizing public index; no opt-in paid talent marketplace established and influencer campaign, benchmark and audience reports.
Why choose Sprout Social
Micro through celebrity and brand ambassadors; suitable for teams prioritizing creator recruitment and application hubs; not core marketplace and influencer roi, content outcomes a
Why choose Heylist
Documented automation depth
Documentation-based editorial score across 10 workflows. Undocumented automation does not mean absence.
Influencity
75%
Sprout Social
75%
Heylist
57%
Comparison at a glance
Compare creator discovery, campaign execution, measurement, and integrations side by side.
Feature
Influencity
Sprout Social
Heylist
Focused creator tiers
Nano through macro
Micro through celebrity and brand ambassadors
Very concise. Max 60 characters.
Data Source
Public demographic estimates with authorized data where connected
Creator search estimates plus linked social profiles
Social platform's API
Marketplace
Public index; no opt-in paid talent marketplace established
Creator recruitment and application hubs; not core marketplace
Very concise. Max 60 characters.
AI Search & Matching
AI-assisted creator search and advanced audience filters
Brand safety, discovery and AI-assisted analytics
Very concise. Max 60 characters.
Community Builder
Influencer CRM and recruiting pipelines
Creator Hub and ongoing applicants
Very concise. Max 60 characters.
Brief Builder
Campaign planning workflows; AI writing not confirmed
Campaign proposals, offers and content requirements
Very concise. Max 60 characters.
Brief Sharing
Campaign proposals and report sharing
Creator Hub portal and approval communication
Very concise. Max 60 characters.
Additional capability
Not verified
Not verified
Very concise. Max 60 characters.
Performance Forecast
Not publicly confirmed for selected offer
Not publicly confirmed for selected offer
Very concise. Max 60 characters.
Content Monitoring
Campaign post and stories tracking within supported networks
Cross-platform sponsored content and campaign metrics
Very concise. Max 60 characters.
Creator Payment
Creator payouts across multiple currencies; verify selected plan
Payout workflow depends on subscription/package
Very concise. Max 60 characters.
Reporting & Insights
Influencer campaign, benchmark and audience reports
Influencer ROI, content outcomes and benchmarking
Very concise. Max 60 characters.
Social Sentiment Analysis
Audience affinities; full social sentiment unclear
Brand safety and listening via relevant products
Very concise. Max 60 characters.
In-App Messaging
Contact discovery and creator communications
Creator messaging and approval conversations
Very concise. Max 60 characters.
Creator CRM
Creator lists, notes, campaign relations
Creator relationship and campaign management
Very concise. Max 60 characters.
Curated Creator Lists
Saved creators and agency proposals
Shortlists with audience/demographic fit
Very concise. Max 60 characters.
E-Comm Integration
Commerce integrations depend on separate module
UTM click/conversion tracking; commerce depth plan-specific
Very concise. Max 60 characters.
Campaign types support
See which platforms support paid collaborations, gifting, UGC, and ongoing creator programs.
Campaign type
Influencity
Sprout Social
Heylist
Paid Posting
Not publicly confirmed for selected offer
Branded content/paid activations by package
Very concise. Max 60 characters.
Gift Seeding
Gifting coordination via campaigns; fulfillment unclear
Product-seeding workflow in campaign tools
Very concise. Max 60 characters.
UGC Content Approval Flow
Not publicly confirmed for selected offer
Draft content review and feedback
Very concise. Max 60 characters.
Creator Journey & Program
Not publicly confirmed for selected offer
Recruitment and always-on creator communities
Very concise. Max 60 characters.
Clipping
Not publicly confirmed for selected offer
Not publicly confirmed for selected offer
Very concise. Max 60 characters.
Pricing comparison
Compare pricing models and plan limits, including the costs and commitments that affect your team.
Feature
Influencity
Sprout Social
Heylist
Starting price
≈CA$280/mo (original US$198/mo)
Custom quote (Influencer Marketing product only)
Very concise. Max 60 characters.
Creator analyses per month
Not publicly disclosed
Not publicly disclosed
Very concise. Max 60 characters.
Creator contact unlocks
Not publicly disclosed
Not publicly disclosed
Very concise. Max 60 characters.
CRM capacity
Not publicly disclosed
Not publicly disclosed
Unlimited
What customers say
Explore customer feedback on usability, support, and campaign workflows, with links to original sources.
About Influencity
1. Faraz B. (G2, Jul 2026): values granular audience quality; missing undeclared brand collaborations are a gap. | 2. Sofía W. (G2, Oct 2026): intuitive discovery and campaign organization; wants connected private post data. | 3. Victor M. (G2, Sep 2026): likes tracking/support; asks for better charts and PDF exports.
About Sprout Social
1. G2 reviewer (Mar 2026): useful audience depth, but Tagger-era search filters felt reduced. | 2. Bethany P. (G2, Mar 2026): campaigns, budgets and post approvals centralize work; onboarding took experimentation. | 3. Abby A. (G2, Mar 2026): appreciates connected creator post insights and UTM tracking.
About Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How does creator dicovery works?
Understand how each platform helps you find, evaluate, and shortlist creators for your campaigns.
Influencity
Influencity uses public demographic estimates with authorized data where connected. Its acquisition/discovery model is public index; no opt-in paid talent marketplace established. Search and qualification: AI-assisted creator search and advanced audience filters. Profile visibility and audience metrics depend on the data source, location, and plan. An indexed creator profile does not by itself me
Sprout Social
Sprout Social uses creator search estimates plus linked social profiles. Its acquisition/discovery model is creator recruitment and application hubs; not core marketplace. Search and qualification: Brand safety, discovery and AI-assisted analytics. Profile visibility and audience metrics depend on the data source, location, and plan. An indexed creator profile does not by itself mean the creator
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How does creator management works?
Compare the tools for creator outreach, onboarding, communication, relationships, and payments.
Influencity
Campaign workflow: Campaign planning workflows; AI writing not confirmed. Relationship management: Creator lists, notes, campaign relations. Communications: Contact discovery and creator communications. Creator compensation: Creator payouts across multiple currencies; verify selected plan. Review the selected tier for transaction fees, managed assistance, creator account setup and approval contro
Sprout Social
Campaign workflow: Campaign proposals, offers and content requirements. Relationship management: Creator relationship and campaign management. Communications: Creator messaging and approval conversations. Creator compensation: Payout workflow depends on subscription/package. Review the selected tier for transaction fees, managed assistance, creator account setup and approval controls.
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How does monitoring and tracking works?
See how each platform collects campaign content, tracks performance, and turns results into reports.
Influencity
Measurement: Campaign post and stories tracking within supported networks. Reporting: Influencer campaign, benchmark and audience reports. Supported scope: Instagram, TikTok and YouTube discovery; monitoring varies by network/API. Public metrics, authenticated insights and attribution are not interchangeable. Reconcile available formats, attribution rules and data refresh with the contract before
Sprout Social
Measurement: Cross-platform sponsored content and campaign metrics. Reporting: Influencer ROI, content outcomes and benchmarking. Supported scope: Multi-network influencer discovery and tracking; separate from Sprout Social scheduling. Public metrics, authenticated insights and attribution are not interchangeable. Reconcile available formats, attribution rules and data refresh with the contract b
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How well does the workflow support multiple clients or large campaigns?
Compare the workflows for managing multiple brands, client accounts, and campaigns with many creators.
Influencity
Influencity delivers a modular saas subscription model. Monthly $198 USD or annual $1,900 USD (≈$158 USD/mo). Teams should validate creator caps, workspace/seat limits, contact and analytics quotas, payout/usage fees, and support. Agency/enterprise support should not be assumed to be included with entry-level access.
Sprout Social
Sprout Social delivers a modular influencer saas, separate from social scheduler model. Standard/Professional/Advanced since Aug 2026. Teams should validate creator caps, workspace/seat limits, contact and analytics quotas, payout/usage fees, and support. Agency/enterprise support should not be assumed to be included with entry-level access.
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
