Influencity vs Insense: a side by side comparison
Compare Influencity and Insense across creator discovery, campaign workflows, pricing, and customer feedback. Explore Heylist as a third option.
Updated
Oct 2026
Why choose Influencity
Nano through macro; suitable for teams prioritizing public index; no opt-in paid talent marketplace established and influencer campaign, benchmark and audience reports.
Why choose Insense
Nano to micro and UGC creators; suitable for teams prioritizing opt-in creator marketplace and direct content hiring and ugc production and creator performance reporting.
Why choose Heylist
Documented automation depth
Documentation-based editorial score across 10 workflows. Undocumented automation does not mean absence.
Influencity
75%
Insense
65%
Heylist
57%
Comparison at a glance
Compare creator discovery, campaign execution, measurement, and integrations side by side.
Feature
Influencity
Insense
Heylist
Focused creator tiers
Nano through macro
Nano to micro and UGC creators
Very concise. Max 60 characters.
Data Source
Public demographic estimates with authorized data where connected
Opt-in vetted creator profiles and connected campaign data
Social platform's API
Marketplace
Public index; no opt-in paid talent marketplace established
Opt-in creator marketplace and direct content hiring
Very concise. Max 60 characters.
AI Search & Matching
AI-assisted creator search and advanced audience filters
Filters and creator shortlist; AI matching not confirmed
Very concise. Max 60 characters.
Community Builder
Influencer CRM and recruiting pipelines
Creator network and agency-assisted casting
Very concise. Max 60 characters.
Brief Builder
Campaign planning workflows; AI writing not confirmed
UGC campaign briefs and creative requirements
Very concise. Max 60 characters.
Brief Sharing
Campaign proposals and report sharing
Brief/invitation workflow in marketplace
Very concise. Max 60 characters.
Additional capability
Not verified
Not verified
Very concise. Max 60 characters.
Performance Forecast
Not publicly confirmed for selected offer
Not publicly confirmed for selected offer
Very concise. Max 60 characters.
Content Monitoring
Campaign post and stories tracking within supported networks
Submission and sponsored post tracking
Very concise. Max 60 characters.
Creator Payment
Creator payouts across multiple currencies; verify selected plan
Escrow/creator payment facilitation; transaction fees
Very concise. Max 60 characters.
Reporting & Insights
Influencer campaign, benchmark and audience reports
UGC production and creator performance reporting
Very concise. Max 60 characters.
Social Sentiment Analysis
Audience affinities; full social sentiment unclear
Not publicly confirmed for selected offer
Very concise. Max 60 characters.
In-App Messaging
Contact discovery and creator communications
In-platform creator messaging
Very concise. Max 60 characters.
Creator CRM
Creator lists, notes, campaign relations
Campaign creator pipelines and history
Very concise. Max 60 characters.
Curated Creator Lists
Saved creators and agency proposals
Saved creator candidates
Very concise. Max 60 characters.
E-Comm Integration
Commerce integrations depend on separate module
Shopify-related workflow; plan specifics vary
Very concise. Max 60 characters.
Campaign types support
See which platforms support paid collaborations, gifting, UGC, and ongoing creator programs.
Campaign type
Influencity
Insense
Heylist
Paid Posting
Not publicly confirmed for selected offer
Meta Partnership Ads / whitelisting creators
Very concise. Max 60 characters.
Gift Seeding
Gifting coordination via campaigns; fulfillment unclear
Shipping and seeding campaigns
Very concise. Max 60 characters.
UGC Content Approval Flow
Not publicly confirmed for selected offer
Review and approve submitted UGC
Very concise. Max 60 characters.
Creator Journey & Program
Not publicly confirmed for selected offer
UGC creator program workflows
Very concise. Max 60 characters.
Clipping
Not publicly confirmed for selected offer
Not publicly confirmed for selected offer
Very concise. Max 60 characters.
Pricing comparison
Compare pricing models and plan limits, including the costs and commitments that affect your team.
Feature
Influencity
Insense
Heylist
Starting price
≈CA$280/mo (original US$198/mo)
≈CA$710/mo (original US$500/mo)
Very concise. Max 60 characters.
Creator analyses per month
Not publicly disclosed
Not publicly disclosed
Very concise. Max 60 characters.
Creator contact unlocks
Not publicly disclosed
Not publicly disclosed
Very concise. Max 60 characters.
CRM capacity
Not publicly disclosed
Not publicly disclosed
Unlimited
What customers say
Explore customer feedback on usability, support, and campaign workflows, with links to original sources.
About Influencity
1. Faraz B. (G2, Jul 2026): values granular audience quality; missing undeclared brand collaborations are a gap. | 2. Sofía W. (G2, Oct 2026): intuitive discovery and campaign organization; wants connected private post data. | 3. Victor M. (G2, Sep 2026): likes tracking/support; asks for better charts and PDF exports.
About Insense
1. Ela H. (G2, Mar 2026): easy creator sourcing and good content value; creators occasionally disappear after samples are shipped. | 2. G2 2026 reviewer: intuitive platform, but asks for stronger authenticity checks. | 3. G2 aggregate feedback (2026): favorable creator variety and support; review campaign-specific creator vetting.
About Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How does creator dicovery works?
Understand how each platform helps you find, evaluate, and shortlist creators for your campaigns.
Influencity
Influencity uses public demographic estimates with authorized data where connected. Its acquisition/discovery model is public index; no opt-in paid talent marketplace established. Search and qualification: AI-assisted creator search and advanced audience filters. Profile visibility and audience metrics depend on the data source, location, and plan. An indexed creator profile does not by itself me
Insense
Insense uses opt-in vetted creator profiles and connected campaign data. Its acquisition/discovery model is opt-in creator marketplace and direct content hiring. Search and qualification: Filters and creator shortlist; AI matching not confirmed. Profile visibility and audience metrics depend on the data source, location, and plan. An indexed creator profile does not by itself mean the creator has
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How does creator management works?
Compare the tools for creator outreach, onboarding, communication, relationships, and payments.
Influencity
Campaign workflow: Campaign planning workflows; AI writing not confirmed. Relationship management: Creator lists, notes, campaign relations. Communications: Contact discovery and creator communications. Creator compensation: Creator payouts across multiple currencies; verify selected plan. Review the selected tier for transaction fees, managed assistance, creator account setup and approval contro
Insense
Campaign workflow: UGC campaign briefs and creative requirements. Relationship management: Campaign creator pipelines and history. Communications: In-platform creator messaging. Creator compensation: Escrow/creator payment facilitation; transaction fees. Review the selected tier for transaction fees, managed assistance, creator account setup and approval controls.
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How does monitoring and tracking works?
See how each platform collects campaign content, tracks performance, and turns results into reports.
Influencity
Measurement: Campaign post and stories tracking within supported networks. Reporting: Influencer campaign, benchmark and audience reports. Supported scope: Instagram, TikTok and YouTube discovery; monitoring varies by network/API. Public metrics, authenticated insights and attribution are not interchangeable. Reconcile available formats, attribution rules and data refresh with the contract before
Insense
Measurement: Submission and sponsored post tracking. Reporting: UGC production and creator performance reporting. Supported scope: Instagram, TikTok and Meta Partnership Ads; tracking depends on content and account integration. Public metrics, authenticated insights and attribution are not interchangeable. Reconcile available formats, attribution rules and data refresh with the contract before co
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How well does the workflow support multiple clients or large campaigns?
Compare the workflows for managing multiple brands, client accounts, and campaigns with many creators.
Influencity
Influencity delivers a modular saas subscription model. Monthly $198 USD or annual $1,900 USD (≈$158 USD/mo). Teams should validate creator caps, workspace/seat limits, contact and analytics quotas, payout/usage fees, and support. Agency/enterprise support should not be assumed to be included with entry-level access.
Insense
Insense delivers a saas subscription plus marketplace/service fees model. $1,500/quarter; creators and 5–10%+ fees extra. Teams should validate creator caps, workspace/seat limits, contact and analytics quotas, payout/usage fees, and support. Agency/enterprise support should not be assumed to be included with entry-level access.
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
