Butterly vs Influencity: a side by side comparison
Compare Butterly and Influencity across creator discovery, campaign workflows, pricing, and customer feedback. Explore Heylist as a third option.
Updated
Oct 2026
Why choose Butterly
Consumers, advocates and micro creators; suitable for teams prioritizing opt-in advocate community; not a conventional hire-by-post marketplace and reviews, survey insights, comple
Why choose Influencity
Nano through macro; suitable for teams prioritizing public index; no opt-in paid talent marketplace established and influencer campaign, benchmark and audience reports.
Why choose Heylist
Documented automation depth
Documentation-based editorial score across 10 workflows. Undocumented automation does not mean absence.
Butterly
30%
Influencity
75%
Heylist
57%
Comparison at a glance
Compare creator discovery, campaign execution, measurement, and integrations side by side.
Feature
Butterly
Influencity
Heylist
Focused creator tiers
Consumers, advocates and micro creators
Nano through macro
Very concise. Max 60 characters.
Data Source
Registered advocate profiles, reviews, surveys and first-party responses
Public demographic estimates with authorized data where connected
Social platform's API
Marketplace
Opt-in advocate community; not a conventional hire-by-post marketplace
Public index; no opt-in paid talent marketplace established
Very concise. Max 60 characters.
AI Search & Matching
Criteria-based advocate matching; AI ranking not confirmed
AI-assisted creator search and advanced audience filters
Very concise. Max 60 characters.
Community Builder
Branded communities and consumer sampling programs
Influencer CRM and recruiting pipelines
Very concise. Max 60 characters.
Brief Builder
Product trial instructions and review requests
Campaign planning workflows; AI writing not confirmed
Very concise. Max 60 characters.
Brief Sharing
Not publicly confirmed for selected offer
Campaign proposals and report sharing
Very concise. Max 60 characters.
Additional capability
Not verified
Not verified
Very concise. Max 60 characters.
Performance Forecast
Not publicly confirmed for selected offer
Not publicly confirmed for selected offer
Very concise. Max 60 characters.
Content Monitoring
Review collection and social UGC campaign tracking
Campaign post and stories tracking within supported networks
Very concise. Max 60 characters.
Creator Payment
Unpaid product-trial advocate model; paid creator services differ
Creator payouts across multiple currencies; verify selected plan
Very concise. Max 60 characters.
Reporting & Insights
Reviews, survey insights, completion and advocacy metrics
Influencer campaign, benchmark and audience reports
Very concise. Max 60 characters.
Social Sentiment Analysis
Review and survey analysis; social sentiment scope varies
Audience affinities; full social sentiment unclear
Very concise. Max 60 characters.
In-App Messaging
Not publicly confirmed for selected offer
Contact discovery and creator communications
Very concise. Max 60 characters.
Creator CRM
Brand community and advocate profiles
Creator lists, notes, campaign relations
Very concise. Max 60 characters.
Curated Creator Lists
Select advocates by lifestyle and brand fit
Saved creators and agency proposals
Very concise. Max 60 characters.
E-Comm Integration
Review syndication and embeddable UGC
Commerce integrations depend on separate module
Very concise. Max 60 characters.
Campaign types support
See which platforms support paid collaborations, gifting, UGC, and ongoing creator programs.
Campaign type
Butterly
Influencity
Heylist
Paid Posting
Not publicly confirmed for selected offer
Not publicly confirmed for selected offer
Very concise. Max 60 characters.
Gift Seeding
Product trials, samples and coupon offers
Gifting coordination via campaigns; fulfillment unclear
Very concise. Max 60 characters.
UGC Content Approval Flow
Review moderation and UGC rights subject to program
Not publicly confirmed for selected offer
Very concise. Max 60 characters.
Creator Journey & Program
Not publicly confirmed for selected offer
Not publicly confirmed for selected offer
Very concise. Max 60 characters.
Clipping
Not publicly confirmed for selected offer
Not publicly confirmed for selected offer
Very concise. Max 60 characters.
Pricing comparison
Compare pricing models and plan limits, including the costs and commitments that affect your team.
Feature
Butterly
Influencity
Heylist
Starting price
Custom brand-service quote
≈CA$280/mo (original US$198/mo)
Very concise. Max 60 characters.
Creator analyses per month
Not publicly disclosed
Not publicly disclosed
Very concise. Max 60 characters.
Creator contact unlocks
Not publicly disclosed
Not publicly disclosed
Very concise. Max 60 characters.
CRM capacity
Community member limit by contract
Not publicly disclosed
Unlimited
What customers say
Explore customer feedback on usability, support, and campaign workflows, with links to original sources.
About Butterly
1. Rita Bajzelj, Henkel (vendor case study): commended large-sample delivery, review tracking and surveys. | 2. Karthy Subramaniam, Lost in the Sauce (vendor case study): reports improved sales and authentic social proof; company-published claim. | 3. BioTeem customer testimonial (vendor site): says fulfillment coordination became simpler; seller-selected feedback.
About Influencity
1. Faraz B. (G2, Jul 2026): values granular audience quality; missing undeclared brand collaborations are a gap. | 2. Sofía W. (G2, Oct 2026): intuitive discovery and campaign organization; wants connected private post data. | 3. Victor M. (G2, Sep 2026): likes tracking/support; asks for better charts and PDF exports.
About Heylist
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How does creator dicovery works?
Understand how each platform helps you find, evaluate, and shortlist creators for your campaigns.
Butterly
Butterly uses registered advocate profiles, reviews, surveys and first-party responses. Its acquisition/discovery model is opt-in advocate community; not a conventional hire-by-post marketplace. Search and qualification: Criteria-based advocate matching; AI ranking not confirmed. Profile visibility and audience metrics depend on the data source, location, and plan. An indexed creator profile does
Influencity
Influencity uses public demographic estimates with authorized data where connected. Its acquisition/discovery model is public index; no opt-in paid talent marketplace established. Search and qualification: AI-assisted creator search and advanced audience filters. Profile visibility and audience metrics depend on the data source, location, and plan. An indexed creator profile does not by itself me
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How does creator management works?
Compare the tools for creator outreach, onboarding, communication, relationships, and payments.
Butterly
Campaign workflow: Product trial instructions and review requests. Relationship management: Brand community and advocate profiles. Communications: Not publicly confirmed. Creator compensation: Unpaid product-trial advocate model; paid creator services differ. Review the selected tier for transaction fees, managed assistance, creator account setup and approval controls.
Influencity
Campaign workflow: Campaign planning workflows; AI writing not confirmed. Relationship management: Creator lists, notes, campaign relations. Communications: Contact discovery and creator communications. Creator compensation: Creator payouts across multiple currencies; verify selected plan. Review the selected tier for transaction fees, managed assistance, creator account setup and approval contro
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How does monitoring and tracking works?
See how each platform collects campaign content, tracks performance, and turns results into reports.
Butterly
Measurement: Review collection and social UGC campaign tracking. Reporting: Reviews, survey insights, completion and advocacy metrics. Supported scope: Instagram and TikTok advocacy; product reviews and survey campaigns off social. Public metrics, authenticated insights and attribution are not interchangeable. Reconcile available formats, attribution rules and data refresh with the contract befor
Influencity
Measurement: Campaign post and stories tracking within supported networks. Reporting: Influencer campaign, benchmark and audience reports. Supported scope: Instagram, TikTok and YouTube discovery; monitoring varies by network/API. Public metrics, authenticated insights and attribution are not interchangeable. Reconcile available formats, attribution rules and data refresh with the contract before
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
How well does the workflow support multiple clients or large campaigns?
Compare the workflows for managing multiple brands, client accounts, and campaigns with many creators.
Butterly
Butterly delivers a managed services plus community platform model. Custom campaign and service agreements. Teams should validate creator caps, workspace/seat limits, contact and analytics quotas, payout/usage fees, and support. Agency/enterprise support should not be assumed to be included with entry-level access.
Influencity
Influencity delivers a modular saas subscription model. Monthly $198 USD or annual $1,900 USD (≈$158 USD/mo). Teams should validate creator caps, workspace/seat limits, contact and analytics quotas, payout/usage fees, and support. Agency/enterprise support should not be assumed to be included with entry-level access.
Heylist
About 400 characters or less. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes.
