Reimagining campaign connection

At its core, Drop-In turns campaign outreach into a two-way street. Instead of creators waiting to be invited, clients can now activate Drop-In on campaigns, allowing creators to self-identify and join a waitlist with a single click.

Here’s how it works:

• When Drop-In is enabled, campaigns are shared via email to eligible creators.
• Any connected creator who clicks the link is automatically added to the campaign’s waitlist.
• A notification is sent straight to the creator’s Heylist dashboard confirming their interest.

This shift helps brands tap into real-time interest from creators who are already excited about the opportunity.

Easy access for new creators

Drop-In is not just for existing Heylist creators. New and unconnected creators can also engage:

• They’ll be prompted to complete their profile and connect their social accounts.
• Once onboarded, they’re instantly added to the waitlist—no extra steps required.

This reduces friction in the application process and expands the talent pool for brands in a more authentic, organic way.

Streamlining creator selection for brands

For clients, Drop-In acts as a curated signal of creator enthusiasm:

• Brands can view all interested creators in one place—the Drop-In list.
• From there, they can evaluate fit, review profiles, and send official invitations.

Drop-In empowers creators to take initiative and explore campaigns that truly resonate with them — while giving brands a smart, organic way to discover new creators who match their energy.

For enterprise customers, reach out to your Heylist contact to learn how Drop-In can enhance your creator recruitment workflow.