August 21, 2025
Feature
Brand teams
Creators
Heylist launches campaign-wide messaging to simplify creator comms
In August, Heylist quietly rolled out one of its most impactful updates yet: Campaign Mass Messaging, a new tool that allows brands and agencies to communicate with every creator in a campaign—at once—without the chaos of email threads or reply-all storms.
This new feature lives directly in your campaign dashboard, under the “Message All” button, and it’s built specifically to handle the real-world pain of managing communication across large-scale creator activations. Whether you're working with 6 creators or 60, you can now send announcements, content updates, or last-minute instructions to everyone at once—with each creator's response neatly segmented, tracked, and tied to your campaign.
Let’s be honest: mass updates during influencer campaigns are a mess. You either:
Now you don’t have to choose the lesser evil.
With Campaign Mass Messaging, Heylist is giving marketers a centralized tool that removes the inefficiencies and frustration of traditional communication. One message goes to all your creators—but each reply is routed directly back to you, cleanly and privately, within the context of the campaign.
Every campaign update you send using this feature is wrapped in context: creators see the campaign they’re part of, understand the update’s purpose, and can respond directly without confusion.
Key capabilities include:
And the best part? No other platform currently offers this kind of contextually aware bulk messaging system. It’s exclusive to Heylist.
This wasn’t a feature we built for the sake of shipping something new—it’s a direct response to how clients actually work.
“Marketers don’t want 60 email threads. They want clarity, control, and time back in their day,” said Vicky Boudreau, CEO at Heylist. “We built Campaign Mass Messaging to do exactly that—cut out the noise, streamline updates, and give our clients a true operating system for influencer campaigns.”
For brands and agencies managing multiple creators across multiple stages—briefing, content review, publishing, payments—this is an absolute game changer. It centralizes operations, reduces friction, and helps teams move faster.
To use Campaign Mass Messaging:
It’s messaging, reimagined for campaign scale.
Mass Messaging is just the beginning. Heylist is continuing to build tools that make influencer marketing operationally scalable. Less time spent on admin. More time spent on strategy, creative, and growth.
If you’re running campaigns with more than a handful of creators, this feature will instantly make your work smoother. It’s already live—head to your campaign dashboard and give it a try.