Alexandra sits on both sides of the table: account director at Spritz Social and content and marketing creator for Dot & Lil, she builds campaigns by day and creates the content that fills them.

A Montrealer, devoted traveller and self-declared matcha connoisseur, she has taken her camera from Santorini to San Francisco to Mumbai, and it shows in a feed that is as well-composed as it is well-travelled. That agency background gives her something most creators do not have. She knows what a brand needs a piece of content to do, and builds it to do exactly that.