A seasoned entrepreneur and co-founder of Heylist, Nico serves as Chief Experience Officer, bringing two decades of expertise in product development, marketing, and brand experience.

Over the years, he has led international campaigns for an extensive roster of clients, earning Cannes Lions and Webby Awards along the way. He is also a regular speaker at industry conferences, sharing his perspective on products, people, and the ideas shaping what comes next.

Nico combines deep analytics with an almost anthropological curiosity about how people actually behave. That intersection of data and human insight is at the heart of his approach to building products that resonate. It also fuels a conviction that runs through everything Heylist creates: the best marketing is the product itself, and the most powerful media is the community around it.

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