Keshola is a Toronto creator covering curls, beauty and minimal style, with a body of work approaching 800 posts. She is an Ole Henriksen ambassador and a Benefit Canada Club Pink creator, long-term partnerships that brands do not hand out to anyone and that reflect a track record of doing the work properly.

Her strength is restraint: a pared-back aesthetic and honest testing that make a recommendation land because she plainly does not give them away. For textured-hair and clean-beauty brands hoping to reach a Toronto audience, her approval still functions as a filter.