Through top performing authentic videos - From trendy to more topic focussed. The most crucial part about a brand deal would be the quality of content produced as well as, how successful it is when delivered to your target audience.
Authenticity over numbers and perfection. Brands are constantly looking for creators who provide a more authentic viewpoint and side to their purpose, along with a high quality content, rather than the focus being on numbers, as a brand deal’s primary purpose is to showcase the service or product in the most efficient and positive way possible.
Continuing to be on the top of the list, year after year is Fashion and beauty. With the industry constantly expanding and evolving, with new beauty products in the market to new fashion trends that take the lead, this niche continues to be one of the most highly sought after. A few types of content ideas to name would be: Skincare routines, Outfit of the day, Product recommendations and try ons. Although highly competitive and vulnerable to ongoing changing trends, the fashion and beauty industry constantly remains to be the most highly liked and preferred niche. Fashion & Beauty creators together represent approximately 20-25% of content on all platforms.
Creators that focus on content related to comfort and wellness have seen a substantial growth in 2024, leading into 2025. It remains to be one of the top performing niche’s due to its relatability with a healthier and more present lifestyle that most people are leaning towards and constantly finding inspiration from. Content such as: What I eat in a day, Selfcare tips, Sustainable living, continue to top the list for most viewed. Comfort & Wellness creators make up around 8-10% of all content creators across all platforms.
Having videos that showcase a product or service tend to do well, as social media has become the new “google”. The immediate way to learn about anything, is to now look it up on Tiktok or Instagram. Having videos that showcase such things in an educational and more user generated way, tend to perform quite high, as its content that provides knowledge and serves a purpose of interest. Educational creators account for approximately 5-7% of all content creators across platforms.
Content featuring lifestyle is constantly being searched for. From places to visit, eat, to workout styles and techniques, the topic of Lifestyle is quite vast and has multiple options you can explore. A few to highlight would be: Day in my life videos, Workouts and self care practices (i.e, Pilates, Barre and boxing), Things to do in (city of interest), Cafes to visit. Brand partnerships tend to focus on how you can incorporate the context into your day to day lifestyle. Lifestyle creators make up around 12-14% of all content creators across platforms.
Self-development content succeeds because it taps into people's universal desire to improve themselves and their lives. It provides hope, practical solutions, and the empowerment to take control. Whether it’s through motivational speeches, productivity hacks, or life strategies, this genre has a broad and ever-growing appeal that’s consistently searched for and followed. Self-development creators make up approximately 4-6% of all content creators across platforms.
Find something that you’re passionate about. Experiment with different niches, what you enjoy creating, and your target audience will fall into place. Before you obtain a brand deal, the first step would always be to feel comfortable and confident in the content you produce. In a world of constantly evolving content, which streams potential new opportunities for growth, finding yourself to be connectable and confident in your content can generate successful engagement rates, and a more positive outcome to a potential brand deal itself. Having an authentic and non forceful approach always helps, as it showcases your authenticity, and passion for what you're producing.
Following your own expertise of what works best for you and aligning it with the goal of the brand you are creating for, can lead to successful results. The above highlighted niche’s continue to perform well, as they all tend to be variations of user friendly content, which serves a purpose, knowledge or acts as a tool on the receiving end (your audience). This not only fosters a deeper connection with your audience but also positions you as a trusted source within your niche. When creators stay true to their values and align their personal brand with the values of the companies they work with, it creates a natural synergy that resonates with followers. This approach enhances both the creator’s credibility and the brand’s authenticity, ultimately driving long-term success and repeat collaborations. In a landscape where audiences crave relatability and transparency, creators who maintain a genuine presence are more likely to thrive and build lasting partnerships with brands.
