Let’s start with the ROI. In Canada, brands report earning an average a minimum of $5.78 for every $1 spent on influencer marketing. That’s not hype—it’s data-backed reality. And while performance may vary by vertical or execution, the potential upside outpaces many traditional advertising channels.
Yes, influencer marketing drives brand awareness. But that’s just the top of the funnel.
What makes it effective is the deeper consumer connection it enables. Influencers—especially niche creators—act as trusted sources. When they recommend a product, it often feels more like a tip from a friend than a paid promotion. That trust translates into stronger engagement and higher conversion rates.
Another reason influencer marketing works? Creators don’t just sell your product—they shape your brand.
Today’s top-performing creators are storytellers, producers, editors, and strategists rolled into one. Brands increasingly tap influencers not only for promotion but to generate authentic content that can be repurposed across:
In many cases, creator content outperforms agency-produced assets in terms of engagement and relatability.
Let’s break it down. Creators help brands:
And because the content is built in-platform (think TikToks, Reels, YouTube Shorts), the algorithm often favors it—giving brands more organic reach.
Influencer marketing isn’t just a cost-effective channel—it’s a creative multiplier. Whether you're launching a product or scaling performance marketing, the right creators bring more than an audience. They bring trust, relatability, and thumb-stopping content that drives real business results.
So if your marketing strategy doesn’t yet center creators, the real question is: What’s it costing you not to?
