Let’s just say: ultra-wide = ultra-wow.
This new cinematic format doesn’t just look cool, it feels fresh, breaks the scroll, and turns your content into an experience.
Whether you’re a creator looking to stand out or a brand hoping to capture attention in a crowded feed, this is one trend you don’t want to sleep on.
These are key points we think are going to help you ride the wave:
Let’s face it: the average user scrolls fast. But when something wide, bold, and movie-like appears in the feed? Instant pause.
That’s exactly what this format delivers.
The 5120 x 1080px ratio lets your content stretch across the screen like a film reel. Think wide-angle views, dreamy landscapes, and aesthetic shots that demand to be watched.
It’s a visual format that gives your creativity room to breathe, and leaves a bigger impact in return.
If you’re working with brands, this is your chance to offer something different.
Ultra-wide Reels are still new, which means fewer creators are doing it, and brands are more likely to take notice when you do.
Use it to:
It shows you’re ahead of trends and serious about quality content.
Trends like this don’t stay under the radar for long.
Right now, the 5120 x 1080px format is fresh, which means it’s easier to stand out in the crowd. But give it a few months, and everyone might be doing it.
Early adopters always get the best engagement, visibility, and algorithm love.
You don’t have to start from scratch. Here’s how to test it out without reinventing your entire content calendar:
It’s a great way to refresh existing content and give it a new life in your feed.
Spoiler: not at all. This might seem like a big format change, but once you test it, you’ll see how intuitive (and fun) it really is.
If you're a creator, this is your sign to experiment and lead the way.
If you're a brand, it's time to embrace bold new formats that cut through the noise.
This is where creativity meets strategy, and magic happens.
