The brief is organized into sections: Summary (campaign name, recap), Brand (brand name, website, logo, about the brand), Request (key messages, creative direction with dos, don'ts, content ideas and inspirations, creators to target, more information), Offer (product description and images, product value, payment amount), Deliverables (required content and formats), and Options (promo codes, custom fields, destination links, maximum capacity, collab note, important message). Hashtags, mentions and links have their own section.