On the creator itself: name or handle, bio keywords, city, region, country, nearby location with a radius, interests and sub-interests, account type, language, age, gender, follower count, engagement rate, reach, rating, last active date, and whether they've been in one of your campaigns or lists. On the audience: age groups, gender, language, location and interests — each with a minimum-share threshold so you can require, say, at least 40% of the audience in a given country.

Per platform you can filter on Instagram and TikTok metrics including reach by format, engagement by format, three-month trends and growth deltas. Use Add filters to build the set you need, include or exclude values, and sort the results.