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October 8, 2026

How does matching work?

Brands search Heylist's creator database using filters and AI-powered search, then invite the creators they want. What they can match on comes straight from your profile: the interest categories you selected, the topics our AI detects in your recent posts, your location, your audience demographics (age, gender, language, location), your follower count, engagement rate, reach, and your track record on past Heylist campaigns.

The more complete and current your profile, the more searches you turn up in.

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