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October 7, 2026

Can I run a product-for-content (PR gifting) campaign?

Yes, that's the default shape of a Posting campaign. Leave the campaign unpaid, describe what creators receive in the Product section with images and set the Product value, and compensation is the product itself.

There's no minimum number of creators — gifting campaigns with a handful or a few dozen creators work the same as large ones, and Maximum capacity lets you cap participation precisely. Creators see the product and its retail value on the brief before they accept.