Role Overview
We’re looking for a Content Marketing Lead to own and scale our content engine across multiple channels. This role is responsible for driving brand awareness, audience growth, and demand generation through high-impact content—spanning social media, SEO-driven blog content, email marketing, and multimedia initiatives like webinars, podcasts, and events.
You’ll define the content strategy, execute across channels, and continuously optimize performance based on data. This is a hands-on leadership role for someone who can think strategically and execute quickly.
Key Responsibilities
1. Social Content & Distribution
- Own and execute the social media strategy across key platforms (e.g., LinkedIn, X, Instagram, TikTok)
- Plan and publish high-performing content (short-form, threads, carousels, video)
- Optimize for reach, engagement, and brand positioning
- Identify trends and opportunities to increase visibility and virality
- Collaborate with design and product teams to create compelling assets
2. SEO / GEO Blog Strategy
- Lead the editorial calendar for SEO and Generative Engine Optimization (GEO)
- Produce and manage high-quality blog content targeting strategic keywords
- Optimize content for search engines and AI-driven discovery platforms
- Analyze performance (traffic, rankings, conversions) and iterate accordingly
- Manage freelancers or internal writers as needed
3. Email Marketing
- Own lifecycle and campaign-based email marketing
- Create newsletters, product updates, and conversion-focused sequences
- Segment audiences and personalize messaging
- Optimize for open rates, CTR, and conversions through testing
4. Webinars, Podcasts & Events
- Plan and execute webinars, podcast episodes, and virtual/in-person events
- Manage content production from ideation to distribution
- Coordinate guests, speakers, and promotional campaigns
- Repurpose long-form content into multiple formats (clips, posts, articles)
What You’ll Own
- Content strategy and roadmap
- Editorial calendar across all channels
- Content performance metrics and reporting
- Brand voice and storytelling consistency
Requirements
- 6+ years in content marketing, growth, or related roles
- Proven track record of growing an audience or driving acquisition through content
- Strong writing and storytelling skills
- Deep understanding of SEO (and emerging GEO practices)
- Experience with social media growth and distribution tactics
- Familiarity with email marketing tools and analytics platforms
- Comfortable being both strategic and hands-on
Nice to Have
- Experience in startups or fast-paced environments
- On-camera or podcast hosting experience
- Basic design or video editing skills
- Experience managing freelancers or small teams
Success Metrics
- Growth in organic traffic (SEO/GEO)
- Domaine Authority
- Social reach, engagement, and follower growth
- Email performance (open rates, CTR, conversions)
- Event attendance and content-driven pipeline impact
About Heylist
Heylist is transforming how brands and creators collaborate. Our platform helps marketers identify the right creators, streamline campaign management, and measure results with confidence. We partner with leading global brands and are building the go-to solution for data-driven creator marketing.
We’re a fast-growing, venture-backed team fueled by curiosity, creativity, and execution. If you thrive in high-velocity environments and want to shape the future of the creator economy, you’ll feel right at home.
Our Core Values
Trust is how people grow ideas, communities, and brands. We believe the future belongs to those who empower human creativity, earn trust, and create opportunities together.
At Heylist, we're reimagining how consumers and marketing collaborate. We're helping brands activate trusted communities, transform customers into creators, and make social marketing an
always-on engine for growth.
Our goal is simple: help every brand grow through the people who trust it most.
One
Be curious. Understand deeply.
Two
Cancel the noise. Simplify complexity.
Three
Be optimistic. Find the opportunity.
Four
Be useful. Help others win.
Five
Pursue excellence. Make good great.
Six
Stay relentless. Deliver results.
Benefits & Well-being
Health & wellness
Group insurance coverage and retirement savings contributions.
Equity & ownership
Stock option plan to grow with the company.
Work tools
Essential work tools covered by the company.
Flexible paid time off
Flexible paid days for illness or family obligations.
Inclusion & diversity
A diverse and inclusive environment where everyone is empowered to contribute.
