Pénéloppe is a Quebec writer and mother of three, twins and a little one, who has turned a love of writing into a vocation for championing local business. She works as a copywriter, and it shows: her recommendations are constructed, specific and free of the vague enthusiasm that makes most sponsored content forgettable.

She writes with warmth and conviction about the companies worth knowing, and her audience trusts her because she only puts her name to products she has actually brought into her own home. For Quebec brands, hers is the kind of endorsement that still means something.