Alexandra is a UGC creator working across skincare, beauty and travel, producing the kind of brand-ready content that agencies commission rather than hope for. She collaborates with Rally Agency and brings a marketing and business development background to every brief she takes.

Based in Laval and a McGill graduate, she also teaches spin, and that discipline carries into her work: consistent output, clean execution, a clear sense of who the content is for. She approaches creating the way she approaches strategy, understanding the audience first and earning their attention second, which is why her work tends to perform beyond her follower count.