Today, collaborating with content creators is a must-have in any effective marketing strategy. Yet, between the desire to join forces and the execution of campaigns, the road is filled with hurdles.
On the brand side, pitches flood in daily—DMs, emails, forms… hundreds of creators express their interest. And brands agree: receiving pitches is part of daily life, but just because a message is received doesn't mean it's read—let alone considered!
The real challenge? It’s not lack of interest, but cognitive overload. Marketing teams already juggle endless priorities. Every pitch becomes one more task to manage—with no guaranteed ROI. In this sea of outreach, it’s hard to spot the creators who truly align with the brand’s identity and needs.
Result: Messages drown in the flood, taking with them opportunities for meaningful, effective, and authentic campaigns. Meanwhile, creators pour time and energy into pitches that often go unanswered.
"What I love about Heylist is how smooth the process is. It saves us so much time—no need to filter profiles or handle countless back-and-forths. Everything is clear, structured, and pleasant—for both us and the creators."
—Citipouss marketing team
Even when a pitch grabs attention, making a partnership happen is rarely simple or straightforward. Portfolios, rates, availability, content logistics... repeated back-and-forths slow down the creative process and often turn a project into a time-consuming headache. And in a world where resources are limited, that friction can kill a campaign before it even begins.
“Heylist allowed us to connect with a large number of creators all at once. Being able to manage discovery, briefing, and outreach in one place saved us so much time. Without the platform, we would’ve spent 10 times longer selecting and communicating with creators individually! The platform also gives us valuable insights to help choose creators aligned with our brand and campaign goals.”
— Glouton marketing team
Every campaign becomes a mini project to manage, which makes it harder to explore new niches, discover fresh faces, or experiment with different formats.
For creators, the load is just as heavy and exhausting: spending hours customizing messages with no reply can really chip away at motivation. Even worse, it can feel like a personal failure—when in reality, the issue is structural.
While traditional pitches still work in some targeted cases, in a world running at lightning speed where attention is scarce, that model has its limits. Every pitch takes time, a thoughtful strategy, and tailored presentation—with no guarantee of a response.
On the brand side, even a personalized message requires deep diving into a creator’s profile to verify alignment with brand mission, values, and current needs. That’s tough to do when messages pile up!
On the creator side, each silence sparks self-doubt. Yet the real issue isn’t lack of effort—it’s an unbalanced system.
That’s where Heylist shifts the paradigm. The influencer marketing platform flips the script: brands are the ones identifying profiles that match their needs and reaching out to creators, through a more human and effective approach.
"For a campaign to promote our Montreal showroom and free consultation offering, we had the pleasure of working with Heylist. Their team helped us find and recruit local nano-influencers, then coordinated visits so they could come see our space and create content.”
— Ergonofis marketing team
Heylist also simplifies the entire logistics of the partnership—briefs, product shipments, deliverables, deadlines. Everything is designed to make the process smooth and enjoyable for both brands and creators.
And above all, this approach makes collaborations more authentic. Creators no longer fight to be chosen—they’re contacted because their style and audience genuinely resonate with the brand.
That’s also what opens the door to unexpected yet perfectly aligned partnerships.
"What I love about Heylist is how easily I can connect with inspiring local brands. The platform helped me land collaborations I never thought possible—and more importantly, build human and authentic relationships.”
— Amélie Langlois, content creator and Heylist user
Influencer marketing is evolving—and so are expectations on both sides. Heylist offers a simple answer to an overly complex system: create more authentic connections, at the right time, with the right people.
By refocusing brand-creator relationships on intention, simplicity, and alignment, Heylist meets a real need in the field—enabling authentic partnerships that drive meaningful results.
Are you a creator? Discover how Heylist can help you connect with brands that truly resonate with you!
Are you a brand looking for authentic talent? Join Heylist and simplify your collaborations.
