October Diaries
What it is
A daily or weekly vlog (on Reels, TikTok, YouTube Shorts) where you share bite-size slices of your autumn life, morning routines, coffee rituals, journaling by the window, reading nooks, seasonal fashion picks, etc.
Why it works
- Builds intimacy and connection
- Opens doors for soft brand integration (e.g. “morning tea from Brand X,” “cozy sweater from Brand Y”)
- Feels less polished, more human,great for relatability.
Tips for creators & brands
- Start with a theme (e.g. “October self-care diaries,” “fall morning rituals”)
- Plan content clusters (e.g. 3–4 vlogs per week)
- Use consistent branding (intro/outro, color palette)
- For brands: pitch product gifting aligned with creator’s fall routines (e.g. “Here’s a cozy blanket I think would fit your aesthetic, could you use it in your next October vlog?”)
- Encourage creators to drop in keywords: “October diary,” “fall routine,” “cozy vibes”
“Go Crazy” Reel Trend
What it is
The “Go Crazy” audio (or similar popular audio trend) is used to quickly flip through scenes demonstrating shifting moods, fashion switches, or moments of change.
Why it works
- Aligns with fast-paced consumption habits
- Encourages creative transitions (style changes, mood boards, routines)
- Easy to replicate, adaptable to different niches
How creators can use it
- Show before/after seasonal wardrobe swap
- Demonstrate different facets of your personality (work mode, chill mode, weekend mode)
- Mood shifts: “Me when it’s warm vs me when sweater weather hits”
How brands can collaborate
- Provide multiple product versions and ask creators to “go crazy” through each
- E.g. a skincare brand: “Day cream → mask → night cream,” or fashion: “summer dress → fall layering → cozy knit”
- Let creators script transitions creatively so the brand product becomes part of the narrative rather than the focal ad
The [Blank]aholic Trend
What it is
Fill in the blank with something you love (or “obsess over”) and lean into it: Matcha‑aholic, Scent‑aholic, Campaign‑aholic, Book‑aholic, etc. Use it to share your love story for that thing.
Why it works
- Instantly relatable and playful
- Encourages sharing (“That’s me too!”)
- Lets you niche down while remaining accessible
How creators can use it
- Pick one or two things you really lean into this fall (e.g. “Candle‑aholic,” “Sweater‑aholic”)
- Share a mini series: day 1 your obsession, day 2 ways you indulge, day 3 faves
- Use humor, quirkiness, personal backstory
How brands can get involved
- Offer product(s) matching the “‑aholic” identity (e.g. candle brand for “candle‑aholic”)
- Invite creators to do a “Top 5 must‑haves for ____aholics” with brand items featured
- Encourage user‑generated content: invite your audience to name their own “‑aholic” and tag your brand
Fall Photo Dump
What it is
A carousel (Instagram, Facebook) or gallery post of photos that capture your fall vibe: cozy corners, flatlays, behind‑the-scenes, warm textures, foliage, candid moments.
Why it works
- Feels effortlessly aesthetic
- Drives saves, shares, and engagement
- Gives room to subtly contextualize or tag brands
Best practices
- Keep a consistent color & lighting palette (warm tones, soft focus)
- Combine close-ups and wide angles
- Insert 1–2 “taggable” brand moments (e.g. mug from Brand X, sweater, tea)
- Use captions to narrate: “Caught this in my little reading nook… cozy spot achieved thanks to ☕️”
In the end..
October is your playground for creative, seasonal storytelling. These four formats give you structure, variety, and opportunities for brand integration without losing authenticity. For creators, these trends help you deepen connection with your audience. For brands, these are natural placements for partnerships that feel like stories, not ads.
