August 19, 2025

New Instagram features creators shouldn't miss

By
Heylist Team
Instagram has been busy and we’re here for it. With the rollout of Map Location Sharing, the new Friends Tab in Reels, and now Reposts, creators have powerful new tools to stay connected, discoverable, and authentically engaged with their community. Here’s how these updates can help you boost your presence, grow your reach, and strengthen your audience connection.

Key benefits for creators

  • Location Sharing on the Map
    Lets you show your real-time vibes and give context to your content, while keeping full control over privacy.
  • Friends Tab in Reels
    A social scroll that shows what your inner circle is engaging with, helping you ride trends and connect deeper.
  • Reposts Feature
    Share your favorite content and let others amplify yours, it’s a visibility boost waiting to happen.

How to use map location sharing to build community

What it does: Allows you to share your last active location with selected friends, updated every time you open the app.

Why it’s powerful for creators:

  • Helps followers feel more connected to your daily life.
  • Perfect for behind-the-scenes, events, or travel content.
  • Adds authenticity — you're not just curating, you’re living it.

Pro Tips:

  • Use for pop-up events, launches, or IRL shoots.
  • Choose your audience carefully (Close Friends, mutuals, etc.).
  • Toggle off for private moments, stay in control of your boundaries.

Unlock inspiration with the Friends Tab in Reels

What it does: Shows you public Reels your friends are interacting with or that come from Blends you’ve joined.

Why it’s powerful for creators:

  • Gain insight into what content is resonating with your circle.
  • Find emerging trends and potential content ideas.
  • Start conversations and build stronger creator-to-creator bonds.

Pro Tips:

  • Scan this tab daily to stay on top of what’s hot.
  • React to trending Reels to stay engaged with your peers.
  • Adjust visibility settings to curate what you share.

Get amplified with Reposts

What it does: Lets you repost public Reels and feed posts. Your reposts are shown in your friends’ feeds and saved in a separate tab on your profile.

Why it’s powerful for creators:

  • Share content that aligns with your brand or inspires your audience.
  • Gain extra reach when your content is reposted by others.
  • Build community by showing love to your fellow creators.

Pro Tips:

  • Repost strategically — highlight collabs, niche content, or trending visuals.
  • Check your Repost tab often to keep your profile’s vibe cohesive.
  • If your content is being reposted, monitor which ones perform best for new growth opportunities.

    👉 Start today: share your location during your next shoot and reshare it on Stories to connect with creators who might be nearby. Then, scroll the Friends tab for inspo and repost a Reel that matches your vibe. Your next creative collab or engagement spike could be just one tap away.

In the end...

Instagram’s new features are more than just fun tools, they’re a creator’s toolkit for staying relevant, authentic, and deeply connected to your community. From real-time location sharing to curated content discovery and amplified visibility through reposts, it’s never been easier to turn moments into momentum.